National Retinol Day was created by a skincare company. Taco Bell convinced a calendar registry to move National Taco Day. Somewhere along the way, businesses discovered that inventing a holiday could be more valuable than buying an advertisement.
Reported Feature
New research finds that 65% of Americans actively avoid advertising, revealing how the desire for fewer interruptions is reshaping digital habits, subscriptions and expectations of online content.
Reported Feature
Camden-headquartered Subaru is turning more than a decade of owner advocacy into 50 local SubieCrew chapters, testing whether a consumer relationship can become something closer to membership.
Reported Feature
Smart vapes that reward continued use with points, refills and cryptocurrency turn a familiar digital engagement strategy into something considerably stranger.
Reported Feature
A Rutgers Health and Harvard experiment suggests that influence can work most quietly when alcohol is simply part of the scenery, not the product being pitched.
Reported Feature
Frozen gimbap and the invisible cultural line between explanation and expectation
Reported Feature
For a kid whose sugar options were tightly rationed, Raisin Bran was the loophole. Decades later, William Shatner is helping the famously sensible cereal discover that grown-up does not have to mean boring.
Reported Feature
We personalized advertising so aggressively that a message designed for everyone in the street can now feel more human than one selected specifically for you.
Reported Feature
When an Ad Slogan Escapes the Commercial
Culture
Every finished thing should become raw material for the next one.
Reported Feature
Anecdotes by Artists is putting the perfumer’s biography, memories and creative process at the center of the product. That says something bigger about what provenance has become in consumer culture.
Culture
The long-running Dr. Rick campaign keeps finding fresh comedy in the moment adults realize they have crossed from understanding the culture around them to asking why anyone would do that.
Culture
Liberty Mutual spent years building a weird, scrappy advertising universe one decent joke at a time. Then somebody looked at the funniest accidental character in the whole thing and decided what he really needed was to become a fuzzy yellow blob.
