Progressive Is Winning the Insurance Ad Game, One Tiny Humiliation at a Time
The long-running Dr. Rick campaign keeps finding fresh comedy in the moment adults realize they have crossed from understanding the culture around them to asking why anyone would do that.
Liberty Biberty Did Not Need a Body
Liberty Mutual spent years building a weird, scrappy advertising universe one decent joke at a time. Then somebody looked at the funniest accidental character in the whole thing and decided what he really needed was to become a fuzzy yellow blob.
Culture Somerset County, New Jersey