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A new American Psychological Association survey finds stress is changing what Americans expect from life, how they participate in their communities and where they turn for support.
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The Internet Made Us All Feel Like Experts. Then Someone Gave Us a Test.
Reported Feature
A University of Georgia study found a gap between investors’ confidence and their actual knowledge. The uncomfortable part is how familiar that gap feels beyond investing.
When Did Buying Someone Else's Stuff Become a Status Symbol?
Reported Feature
A new Consumer Collective study finds 76% of Americans bought something secondhand in the past year. The bigger shift may be what buying used now says about value, taste and status.
Americans Spend Billions on Halloween Costumes. Why Do We Treat Them as Disposable?
Reported Feature
A growing community costume swap is challenging the idea that a Halloween outfit should be bought for one night and forgotten by November.
Gen Z Was Supposed to Be the Job-Hopping Generation. So Why Are Older Workers More Ready to Leave?
Reported Feature
New workforce research turns a familiar generational stereotype upside down, finding that the youngest employees have the strongest intentions to stay while experienced workers are increasingly questioning their future at work.
When Did Halloween Get Bigger Than Thanksgiving?
Reported Feature
A new CIT Bank survey finds Halloween commanding surprisingly large budgets, especially among younger adults. The numbers suggest the holiday has become something more than a night of candy and costumes: a seasonal marketplace for identity, experience and shareable life.
America's Kittens Just Overtook Its Puppies. The Housing Market May Be Why.
Reported Feature
For the first time, more U.S. households have a kitten than a puppy — a small statistical crossover that may say something much larger about how Americans now live.
Everything Is Too Expensive. We’re Still Going on Vacation.
Reported Feature
Travel costs are climbing, but Americans are increasingly treating the trip itself as something worth protecting — even when that means cutting somewhere else.
We're Not Afraid to Talk About Death. We're Afraid to Ruin a Nice Day.
Reported Feature
A new survey of 5,000 Americans finds inheritance conversations feel more awkward at birthdays than funerals - and that waiting for the 'right' moment may be exactly the problem.
We Are Now Conducting Surveys Without Surveying People
Reported Feature
HCLTech's new wealth-management study asks 1,066 AI-generated personas what senior executives would think - and turns the answers into percentages that look exactly like conventional survey results.
What If Gen Z Isn't Less Generous? What If We're Measuring Generosity Wrong?
Reported Feature
A new American Giving Index finds the generation donors rank least generous is also the one most likely to recruit other people into a cause.
We Keep Talking About "Young People" Like They're One Group
Reported Feature
Refuel Agency's 2026 research suggests the teen years, college years and early adulthood are not one continuous digital demographic - and our shorthand may be hiding the most interesting part.
The Price of Admission to Romance
Reported Feature
Dating has a cover charge now, and younger adults are deciding whether the experience is worth the price.
They Didn’t Abandon the American Dream. They Stopped Trusting the Instructions.
Reported Feature
A new U.S. Bank survey finds younger Americans are starting to build wealth earlier than previous generations, while becoming less confident that the old sequence of education, job, homeownership and retirement will get them where they were told it would.
Everybody Says Put Down the Phone. Fine. Where Are We Supposed to Go?
Reported Feature
A new national survey suggests Americans want more face-to-face life. The harder question is whether we have left them enough affordable places to have one.
We Accidentally Turned Childhood Sports Into a Luxury Good
Reported Feature
When did 'my kid plays soccer' become a household budget category?
The Price Tag Knows Who You Are
Reported Feature
New Jersey has enacted a law aimed at keeping personal data out of grocery pricing, while the Federal Trade Commission is deciding how aggressively federal consumer-protection law should reach personalized prices nationwide. The emerging fight is not simply over algorithms. It is over whether a price should describe the product in front of you or the person standing in front of it.
Your Credit Score Is a Number. Why Does It Feel Like a Grade?
Reported Feature
TomoCredit says nearly 90% of surveyed consumers associate the words “credit score” with something negative. That makes the number worth examining not just as financial information, but as a piece of language that can feel uncomfortably close to a judgment about the person looking at it.
You Know Things Are Expensive When the Water Bill Becomes a Financial Strategy
Reported Feature
A new survey of 113 U.S. mayors suggests the affordability crisis is migrating into the least glamorous parts of household life: utility bills, city fees, food assistance and the quiet decisions people make before they ever call themselves financially strained.
Your Childhood Has Been Premiumized
Reported Feature
Nostalgia used to sell us the thing we remembered. Now brands are taking the flavor, memory and cultural shorthand of childhood staples, rebuilding them as premium adult products, and selling the past back in a form that signals who we became.
They Put Coupon Fraud on a Subscription Plan
Reported Feature
A Texas woman was sentenced in Newark federal court after prosecutors said a paid online group gave members unlimited access to counterfeit coupons that produced more than $17.8 million in unauthorized discounts. The fraud was old-fashioned. The delivery model was thoroughly modern.