Parenting & Childhood
RMN dispatches tagged Parenting & Childhood.
The Pen Pal Is Back — and This Time It Comes With a Movie Tie-In
BIC, DreamWorks Animation and We Are Teachers are using handwritten letters to connect U.S. elementary students with peers in the Philippines. The project is part literacy exercise, part cultural exchange and part branded campaign, which makes it a particularly 2026 experiment in what analog connection is worth.
Your Childhood Has Been Premiumized
Nostalgia used to sell us the thing we remembered. Now brands are taking the flavor, memory and cultural shorthand of childhood staples, rebuilding them as premium adult products, and selling the past back in a form that signals who we became.
Reported Feature Somerset County, New Jersey
Toys“R”Us is Back - NJ Is On The List
You can bring back Geoffrey, the giant aisles and the feeling that somewhere in the building was the toy you absolutely needed. You just cannot bring back the world that made the old store possible.
Reported Feature Somerset County, New Jersey
Apparently All of Our Food Has Anxiety Now
Two days after “Guacxiety,” a New Jersey snack company has arrived with the “Snack-Xiety Report.” At some point, the coincidence becomes a language story: advertising has discovered that anxiety is one of the quickest ways to name ordinary consumer friction.
Reported Feature Somerset County, New Jersey
The Generation Raised by the Feed Is Pulling Up the Drawbridge
Pacsun's second annual Youth Report gives Gen Z and Gen Alpha a branded new name, but the behavior underneath it is more interesting than the label: young people remain deeply online while becoming increasingly selective about whose advice, access and authority they allow into their private worlds.
Reported Feature Somerset County, New Jersey
Parenting Now Comes With a Research Department
More information was supposed to make caregiving choices easier. NIQ's new U.S. research suggests that, for many mothers, abundance has created another job: deciding which advice deserves to be trusted.
Reported Feature Somerset County, New Jersey