Sometimes the Dog Can Play With the Robot
Cheerble’s new Wickedbone Air lets owners steer play from a phone or hand part of the chase over to an automatic mode. That does not have to mean outsourcing the relationship. Sometimes technology is simply covering a few minutes while the human does something else.
The Work Behind the Working Dog
Eukanuba's National Service Dog Month campaign is built around a simple purchase-and-donation mechanic. Behind it is a much larger system of breeding, volunteer puppy raising, professional training and lifetime support that most people never see.
Reported Feature Somerset County, New Jersey
The Dog Is Part of Gameday Now
The NFL has named The Farmer’s Dog its first official pet-food partner, putting dogs inside the league’s biggest cultural moments. The sponsorship is commercial, but the assumption underneath it is cultural: the dog is no longer outside the family ritual waiting for everyone to come home.
Reported Feature Somerset County, New Jersey
Your Dog Has a Personal Brand Now
Barkhouse's Dog Fashion Week puts dogs and their people on the same runway. The joke is easy; the cultural shift underneath it is more interesting.
Reported Feature Somerset County, New Jersey
Your Cat Has an AI Personality Profile Now
Pet wearables are crossing a line from measuring animals to narrating them. That could help us notice what we miss — or teach us to trust the dashboard over the animal standing in front of us.
Reported Feature Somerset County, New Jersey
Your Dog Has a Personality Test Written in Its DNA Now
Embark’s new Behavior Insights feature promises to connect 15 behavioral tendencies to a dog’s genetics and then build a year of training around them. The useful part may be understanding predisposition. The harder part is remembering that predisposition is not destiny.
Reported Feature Somerset County, New Jersey
The Family Costume Has Four Legs Now
PetSmart's 2026 Halloween collection looks like a seasonal retail story. It is also evidence that pets are no longer adjacent to family rituals. Increasingly, they are cast in them.
Reported Feature Somerset County, New Jersey
Five Runs, One Championship Belt and a Ballpark Full of Dogs
Somerset beat Hartford 7-2 on a night when WWE star Damian Priest, Bark in the Park and a championship-belt shirt giveaway turned TD Bank Ballpark into a perfect collision of baseball people, dog people and wrestling people.
Reported Event TD Bank Ballpark · Bridgewater, New Jersey
Your Dog Is Becoming a Data Source
For most of human history, knowing a dog meant watching the dog. Connected collars are turning that relationship into a stream of location, activity and behavioral telemetry, and increasingly asking software to tell us what the animal means.
Reported Feature Somerset County, New Jersey
Even the Dog Gets a Girl Scout Cookie Now
Patch Pals, the first Girl Scout cookie made specifically for dogs, is more than a novelty line extension. It is another sign that pets are no longer standing beside American family rituals. They are being formally invited into them.
Reported Feature Somerset County, New Jersey